Overview

Bhavika Mart, an e-commerce platform specializing in fruits, vegetables, and groceries, was designed and developed to capture the fast-growing e-commerce market, projected to reach $8.1 trillion by 2026. The solution offered seamless browsing, secure payments, and hassle-free checkouts, giving Bhavika Mart a distinct edge in a competitive space.

Problem

The client faced several challenges in building a unique and competitive online presence. The main issues included:

1. Lack of Accurate User Data: The client needed to better understand user preferences for targeted marketing and personalized recommendations.

2. Inventory Management: Efficiently managing a vast inventory across multiple partner stores while ensuring smooth categorization and real-time updates.

3. Budget Constraints: With a fixed budget, Bhavika Mart needed to balance quality with cost-effectiveness in the development process.

4. Payment Security: Ensuring high levels of payment security and offering multiple payment options along with easy refund and discount features.

Challenges

Several obstacles had to be overcome during the project:

1. User Data Analysis Needs: The need for detailed data analysis and personalized recommendations for users.

2. Complex Inventory Management: Real-time inventory management for a large number of partner stores while maintaining ease of product categorization.

3. Budget Limitations: The fixed budget required efficient planning to ensure the project was delivered on time and within cost constraints.

4. Payment Security: Integrating a secure payment system with multiple payment methods while ensuring user data protection.

Solution

The team delivered impactful solutions to tackle these challenges:

1. User Data Analysis: Leveraging AI and data analytics tools, accurate user data was collected, enabling business owners to focus on high-demand products and offer personalized recommendations.

2. Seamless Inventory Management: Implemented a cloud-based inventory system for real-time updates, making it easier for partner stores to manage products and allowing users to easily browse and purchase.

3. Affordable Yet High-Quality Development: Ensured a cost-effective solution by prioritizing essential features and delivering a top-notch e-commerce platform within the client’s budget.

4. Secure Payment Integration: Developed a secure, robust payment gateway with multiple payment options, along with features for discount coupons and easy refund processes.

Results & Key Metrics

The project’s success was evident through measurable outcomes, which reflect both business growth and user satisfaction:

• 35000+ Active Users: The user base grew rapidly, driven by a smooth and secure shopping experience.

• 250+ Partner Stores: The number of partner stores expanded as the easy-to-use platform for adding products and managing inventory attracted more sellers.

• 27 Cities: Bhavika Mart expanded its reach, delivering products to users in 27 cities across the region.

• Continuous ROI: The platform drove continuous returns from sales, ads, and commissions from partner stores.

• Enhanced User Engagement: The advanced features, like personalized recommendations and secure payment options, kept users engaged, and Bhavika Mart’s offerings gained a loyal customer base.

• Scalable Platform: The cloud-based inventory management and easy product categorization allowed Bhavika Mart to scale effortlessly, meeting the growing demands of both users and partner stores.

Bhavika Mart now delivers thousands of products monthly, with a rapidly expanding user base and a strong network of partner stores, positioning itself as a leader in the grocery e-commerce space.

Technologies Used

• Mobile: Hybrid app with React Native

• Website: Angular

• Backend: AWS EC2, AWS S3, AWS Lambda, .NET Core, EF Core

• Database: MS-SQL

• Deployment: Docker, Docker-Compose, Github CI/CD Pipeline